Turkey's shining star The cosmetics industry and export success

Turkey has been drawing attention with its rapid growth and export success in the cosmetics sector in recent years. With its rich natural resources, high-quality production facilities, and entrepreneurial spirit, Turkey has become a sought-after actor in international markets.

Industry Size and Potential

In the first 9 months of 2023, Turkey's cosmetics exports exceeded $1 billion, breaking a record. This figure shows that the sector is growing steadily each year and that export potential is also increasing. The factors behind this growth in the sector include the increasing population, rising living standards, growing interest in personal care, and the impact of social media platforms.

Export Success and Targets

Turkey, which achieved over $1.5 billion in cosmetics exports in 2022, has become one of the leading countries in the world in this field. The main countries to which exports are made are Iraq, USA, Russia, Germany, and France. The target is for cosmetics exports to reach $2 billion by the end of 2023.

Factors Contributing to the Sector

Some of the strengths that have enabled Turkey to stand out in the cosmetics sector are

Rich Natural Resources:

The abundance of natural cosmetic raw materials such as rose oil, olive oil, and lavender oil in Turkey provides a significant advantage to the sector.

High-Quality Production: 

Turkey's cosmetic production facilities have modern and technological infrastructure. This makes it possible to produce high-quality products and comply with international standards.

Entrepreneurial Spirit: 

There are many entrepreneurial and innovative companies operating in the cosmetics sector in Turkey. These companies bring dynamism to the sector by developing new products and marketing activities.

Government Support: 

The government also provides various incentives and support for the sector. This contributes to the further development of the sector.

Social Media Usage:

 Brands actively use social media platforms to promote their products and engage with customers. This contributes to the increase in export figures.

Developments in the Sector

There have also been some important developments in the Turkish cosmetics sector in recent years. Some of these are

Halal Cosmetics Market: Turkey also has significant potential in the halal cosmetics market. Investments in this area have been increasing in recent years and export figures are also rising.

Men's Care Products: As men's interest in personal care increases, so does the demand for men's care products. This creates a new growth area in the sector.

Interest in Natural and Organic Products: As consumers' interest in natural and organic products increases, production in this area is also increasing. This allows Turkey to evaluate its natural resources in the cosmetics sector.

Future Expectations

The Turkish cosmetics sector is expected to continue to grow in the coming years. The increasing market demand, development of new products, expansion of export markets, and increased use of social media will form the basis of growth in the sector.